Book Marketing Tips & Resources
We’re book packagers, not publishers, book marketers, or publicists. However, we’ve been in the book publishing business long enough to know that some publicity and marketing strategies can give your book a better chance of getting noticed in the vast marketplace (whether you publish independently or traditionally). Are they guaranteed to work? Nothing in life ever is, but that doesn’t mean it isn’t worth taking a chance. As a courtesy to you, we’ve put what we know in one place and created this resource.
Download our free Book Marketing Tips & Resources below.
“If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.”
—P. T. Barnum