Title: RickRadio Confidential: Confessions of an Ad ManAuthor(s) Rick Charnack
Published by: Rick Charnack
While most listen to radio for its music and personalities, there exists a critical business element: advertising. Radio stations employ salespersons to contact local businesses, where they sometime go to “extremes” to sell ads on their station.
As I climbed the ladder of success in the fast-paced, cutthroat world of radio sales, I encountered and participated in my share of questionable entertainment, including outlandish clients, drug abuse, and shady characters.
This provocative behind-the-scenes look at the sordid under- belly of radio advertising offers a titillating perspective never revealed before. You’ll howl with laughter as you read about how I made a living during my adventures in the South Florida radio biz!
Rick Charnack is a well-known and respected radio professional who has built a reputation for his creative approach to selling and marketing radio commercials and managing high performance sales teams. He’s consulted companies and conceived promotional programs for clients including Walt Disney World, Pepsico, British Airways and Carnival Cruise Lines. Rick currently resides near Hollywood, Florida, is single, and spends his time writing. You might find Rick at Your Big Picture Café in Davie, Florida, his “home away from home,” working on his first novel. He maintains a close relationship with his daughter, Liza, who resides in New York City and who Rick describes as “the greatest gift of my life.”
ISBN13: 978-0615913223
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