by Carol | Nov 4, 2019 | Industry Advice, Marketing and Promotion
In book publishing, it’s traditional to host a book launch party the day or week of your book’s official release. Some authors elect to host a small launch party—a gathering of their friends, family, and maybe even their publishing team to thank them for their support...
by Carol | Jan 26, 2019 | Marketing and Promotion
So, how does a book become a bestseller? Throughout my twenty-one years in trade book publishing, I’ve asked this question, I’ve been asked this question, and I’ve discussed potential answers to this question with other book publishing professionals from time to...
by Carol | Jul 29, 2019 | Editing and Writing, Industry Advice, Marketing and Promotion, Production and Publishing
Promoting a book often falls onto the author’s shoulders. Imagine if that person’s name didn’t match the byline on their book. Not only would that be confusing, but it would also hinder their ability to self-promote. So why would anyone want to use a pen name in place...
by Carol | Jan 29, 2019 | Creativity and Inspiration, Editing and Writing
This is a handout we put together to help you identify your reasons for wanting to write that book you’ve been thinking about writing. You’re welcome to save this as an image on your desktop, which you can then print out and fill in, if you’d like....
by Carol | Jan 1, 2018 | Creativity and Inspiration, Editing and Writing
One of the hard parts of writing a book is keeping yourself on task so the vision in your head becomes words on the page. Here are eight ideas for how you can keep your will to write strong and steady when you feel it starting to slip away. Set aside time every day,...
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