by Carol | Nov 4, 2019 | Industry Advice, Marketing and Promotion
In book publishing, it’s traditional to host a book launch party the day or week of your book’s official release. Some authors elect to host a small launch party—a gathering of their friends, family, and maybe even their publishing team to thank them for their support...
by Carol | Jul 29, 2019 | Editing and Writing, Industry Advice, Marketing and Promotion, Production and Publishing
Promoting a book often falls onto the author’s shoulders. Imagine if that person’s name didn’t match the byline on their book. Not only would that be confusing, but it would also hinder their ability to self-promote. So why would anyone want to use a pen name in place...
by Carol | Apr 22, 2019 | Creativity and Inspiration, Industry Advice, Marketing and Promotion
Creativity is the quality or power to create. We are all creative beings. We create ourselves anew every day through our actions (or lack of action) and interactions with the world and one another. There are many levels and types of creativity, or creative expression....
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