by Carol | Nov 19, 2019 | Industry Advice, Marketing and Promotion, Production and Publishing
In this digital age, establishing a foothold as an author worth reading requires a strong online presence. As with editing and many other aspects of a book’s production, where and how you choose to build that presence is subjective, but it’s a good idea to take as...
by Carol | Nov 19, 2019 | Industry Advice, Marketing and Promotion, Production and Publishing
“A press release, news release, media release, press statement, or video release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.”[1] Thanks, Wikipedia! We...
by Carol | Nov 25, 2019 | Industry Advice, Marketing and Promotion, Production and Publishing
What author wouldn’t want the cover of their book to exclaim “Award Winning”? Potential readers notice that sort of thing, and your friends and family (as well as your editor and book designer) will be so proud of your accomplishment! If you’re among the many authors...
by Carol | Nov 4, 2019 | Industry Advice, Marketing and Promotion
In book publishing, it’s traditional to host a book launch party the day or week of your book’s official release. Some authors elect to host a small launch party—a gathering of their friends, family, and maybe even their publishing team to thank them for their support...
by Carol | Jul 29, 2019 | Editing and Writing, Industry Advice, Marketing and Promotion, Production and Publishing
Promoting a book often falls onto the author’s shoulders. Imagine if that person’s name didn’t match the byline on their book. Not only would that be confusing, but it would also hinder their ability to self-promote. So why would anyone want to use a pen name in place...
by Carol | Aug 15, 2025 | Creativity and Inspiration, Editing and Writing, Industry Advice
A storyboard for a picture book is a page-by-page visual blueprint of the entire book. It functions as a master plan, combining rough sketches or illustration prompts with the corresponding story text to show how the narrative will unfold across the 32 (or more)...
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