by Carol | Jan 1, 2018 | Industry Advice, Production and Publishing
An ISBN (International Standard Book Number) is a product identifier that’s used by publishers, libraries, booksellers, and internet-based booksellers, such as Amazon.com and BarnesandNoble.com, for listing, ordering, sales records, etc. An ISBN identifies the...
by Carol | Jun 6, 2019 | Industry Advice, Marketing and Promotion, Production and Publishing
With almost a million books published each year in the United States alone, the publishing industry is akin to a thick stew. You’ll find lots of tasty morsels in that pot, but separating them out takes work. Likewise, it’s difficult for any one book to stand out...
by Carol | Jun 4, 2019 | Editing and Writing, Marketing and Promotion, Production and Publishing
An author’s bio appears in the “About the Author” section of a book. Traditionally, it’s the very last page of the book and is often accompanied by a professional headshot. We refer to this as the “long bio.” A more succinct version traditionally appears on the back...
by Carol | Jun 6, 2019 | Industry Advice, Marketing and Promotion
Traditionally, publishers put out a catalog featuring their new releases every season. Some houses also include the publisher’s backlist (all the previous titles published) in the seasonal catalogs. The purpose of these catalogs is to get bulk book buyers, like...
by Carol | Jan 1, 2018 | Industry Advice, Production and Publishing
We have been trade book publishing professionals for quite some time now, and we’ve seen a lot of changes in the industry. But the one thing that never changes is the care and attention a book needs to make it a quality product. In traditional publishing, a manuscript...
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