by Carol | Oct 21, 2019 | Industry Advice, Marketing and Promotion, Production and Publishing
To make their books as accessible as possible to readers—and to capitalize on sales opportunities—we encourage our authors to consider both e-book and print formats, since some readers may prefer one format over the other. Each book needs to be handled as an...
by Carol | Apr 17, 2019 | Editing and Writing, Industry Advice, Marketing and Promotion, Production and Publishing
Each part of book production—from cover to cover—is essential in producing a quality product and a good read. But a lot of aspiring authors who choose to self-publish are unaware of the intricacies involved in design and typesetting, the key steps in producing a print...
by Carol | Nov 4, 2019 | Creativity and Inspiration, Industry Advice, Marketing and Promotion, Production and Publishing
Of all the elements that go into creating a beautifully and professionally packaged book, the cover has the greatest marketing potential. Your book’s cover is its face, and it’s the first real glimpse potential readers will get into your work. Giving your cover a firm...
by Carol | Jan 1, 2018 | Industry Advice, Production and Publishing
In the self-publishing process, setting the retail price of a print book is one of the last things an author does before going live (publishing) on Amazon and other online booksellers. Some universal factors should be considered when setting the best price, one that...
by Carol | Jan 1, 2018 | Industry Advice, Production and Publishing
An ISBN (International Standard Book Number) is a product identifier that’s used by publishers, libraries, booksellers, and internet-based booksellers, such as Amazon.com and BarnesandNoble.com, for listing, ordering, sales records, etc. An ISBN identifies the...
by Carol | Jun 6, 2019 | Industry Advice, Marketing and Promotion, Production and Publishing
With almost a million books published each year in the United States alone, the publishing industry is akin to a thick stew. You’ll find lots of tasty morsels in that pot, but separating them out takes work. Likewise, it’s difficult for any one book to stand out...
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