by Carol | Jun 6, 2019 | Industry Advice, Marketing and Promotion
Traditionally, publishers put out a catalog featuring their new releases every season. Some houses also include the publisher’s backlist (all the previous titles published) in the seasonal catalogs. The purpose of these catalogs is to get bulk book buyers, like...
by Carol | Oct 2, 2019 | Editing and Writing, Industry Advice, Marketing and Promotion
For some readers, a book’s description may be their very first glimpse into your work. This description must do more than just tell the reader a little about what to expect from your book; it must do so in a way that entices them to want to read the whole thing. An...
by Carol | Nov 25, 2019 | Industry Advice, Marketing and Promotion, Production and Publishing
Once a manuscript has been edited and finalized by the editor and author, the MS Word or Apple’s Pages document is transmitted to the book designer for design and typesetting. The book designer creates an interior design sample(s) for the author’s input and approval....
by Carol | Nov 4, 2019 | Industry Advice, Marketing and Promotion, Production and Publishing
If you’re an indie author who is publishing a book through IngramSpark and you would like to have a book signing at your local Barnes & Noble, you will need to speak with the manager of the store to make those arrangements. Before doing so, you must make sure a...
by Carol | Jan 1, 2018 | Marketing and Promotion, Production and Publishing
A press imprint or publishing imprint is the name of the publisher of your book. It appears on the back of your book, inside your book, and in the metadata associated with your book, which you will see listed on Amazon and other online booksellers under “publisher.”...
by Carol | Jan 1, 2018 | Marketing and Promotion
It’s always a great idea to register a URL that matches the title of your book as soon as you settle on your title. So, for example, if your book is titled Passion Is the Way, you could purchase the URL passionistheway.com through a website-hosting company, such as...
Recent Comments